quickly become the place to go for fitness inspiration – or
‘fitspiration’ as it is known.
And now, a new ‘fit list’ has revealed the top 50 online
fitness gurus on the social media site.
Top of the list is 21-year-old Sommer Ray, from Denver,
Colarado, who has amassed an incredible 16.9million followers
The fitness star can earn $26,275 (£20,000) a post –
attracting up to 500,000 likes – on subjects such as fashion,
beauty, food, travel and even car rental – bringing her annual
earnings to $5.2million (£4million) a year.
A new Instagram ‘fit list’ has revealed the top 50 online
fitness gurus on the social media site. Top of the list
is 21-year-old Sommer Ray, from Denver, Colarado,
(pictured) who has 16.9million followers
In second place is Miami-based fitness instructor Michelle
Lewin, 31, (left) who has 12.6million followers. Jen Selter,
24, from Los Angeles,(right) is in third place with
However, her earnings are just a fraction of what British
fitness star Joe Wicks, known as The Body Coach, takes in –
with his annual earnings sitting at £12million ($15.7million) a
His fifth fitness book is due out on Boxing Day and up to 500
people a day subscribe to his £147 ($193) weight loss
Despite being the top earner, he only managed to make 21st
place on the fit list with his 1.9million followers – leading
to suggestions of a gender pay gap between male and female
online fitness gurus.
There were only eight men in the top 50 on the
chart, dubbed the ‘Fit-stagram List’ – which
was compiled by sports nutrition company Forza
British fitness star Joe Wicks, known as The Body
Coach, only managed to make 21st place on the fit list
with his 1.9million followers
The list is based on the fitness stars with the highest number
of Instagram followers, with the firm also calculating the
earnings of the top stars based on their charges for Instagram
posts and commercial deals.
In second place on the chart is Miami-based fitness instructor
Michelle Lewin, 31, who is earning $4.6million (£3.5million) a
year from her 12.6million followers.
She has her own range of fitness products, calendars and has
hundreds of thousands of subscribers to her monthly fitness
plans and apps.
Originally from Venezuela, Michelle has worldwide appeal and is
paid huge sums for personal appearances at events in Spain,
UAE, Russia, Egypt, Mexico and Australia.
Anllela Sagra, 22, a fitness model from Colombia, is in
fourth place with 9.3million followers
Kayla Itsines, from Australia, (left) was in fifth place with
7.6 million followers, while fellow Australian Tammy Hembrow
(right) took sixth place with 7.1million followers on the
Third places goes to Jen Selter, 24, from Los Angeles, who has
11.5million followers and earnings of $4.2million (£3.2million)
She shot to fame three years ago after posting fitness pictures
focused on her bottom.
Jen has a subscription fitness plan that nets her more than
$1.3million (£1million) a year. She has a deal with a sport
nutrition brand and also posts beauty products for $20,000
(£15,200) a post.
In fourth place is Anllela Sagra, 22, a fitness model from
Colombia, who banks $3.9million (£3million) a year from her
Fifth places goes to Australian Kayla Itsines, 26, an
Australian personal trainer who created the Bikini Body Guides
as fitness ebooks and makes $3.8million (£2.9million) a year
from her 7.6 million followers.
Russian Instagram star Sveta Bilyalova took seventh
place on the list with 5.5million followers
Yanet Garci, from Mexico, (left) is eighth on the list with
5.2million followers, while US star Julia Gilas is ninth with
Fellow US star Katya Elise Henry took 10th place with her
3.9million followers on Instagram
The first man on the fit list is American Simeon Panda,
31, who has 3.4million followers on Instagram.
1 Sommer Ray – world’s highest rate fitness guru – 16.9
million followers on Instagram
2 Michelle Lewin – 12.6 million followers
3 Jen Selter – 11.5 million followers
4 Anllela Sagra – 9.3 million followers
5 Kayla Itsines – 7.6 million followers
21 Joe Wicks – 1.9 million followers
30 Lucy Mecklenburgh – 1.2 million followers
57 Davina McCall – 687,000 followers
Former The Only Way Is Essex star Lucy Mecklenburgh, 26, comes
in at 30th on the Forza Fit 50 with 1.2million followers and
£1million ($1.3million) annual earnings.
The next highest Brit is body builder Ryan Terry, 28, who is
ranked at 48th with 876,000 followers.
TV presenter Davina McCall, 49, is just outside the top 50 in
57th place with 678,000 followers and £600,000 ($788,000)
earnings from her fitness deals.
In the past five years, Instagram has exploded in popularity
and has made fortunes for fitness instructors and models who
now make a living posting pictures of their incredible
physiques and workout video online.
Forza Supplements managing director Lee Smith said: ‘Fitness is
big business and millions of people want to get in shape like
the top work-out gurus they see on social media.
Former The Only Way Is Essex star Lucy Mecklenburgh, 26, took
30th place on the fit list
TV presenter Davina McCall, 49, came just outside the top 50
in 57th place with her 678,000 followers
‘Instagram is by far the biggest driver of this trend, so we
decided to put together the most definitive guide to the top
fitness influencers in the world and after months of research
we compiled the Forza Fit 50.
‘Clearly female Fitstagrammers are far more popular on social
media and 42 of the top 50 are women, and none of the top ten
is a man.
‘Yet there is a clear gender pay gap amongst the very highest
earners because Joe Wicks is making three times as much as the
highest ranked female on the list, even though she is number
He added: ‘Joe Wicks may be the top earner now, but I suspect
he is going to get toppled by a woman in the next few years,
thanks to the power of Instagram.’
The list, compiled by sports nutrition company Forza
Supplements, is based on the fitness stars with the highest
number of Instagram followers
The list is based on the online fitness gurus with the
highest number of Instagram followers, with the firm also
calculating the earnings of the top stars